A Fresh New Look for Meadow Mushrooms

16 Sept

•

After more than 50 years of growing mushrooms for New Zealanders, Meadow Mushrooms is evolving.

Our new packaging brings a fresh, vibrant and contemporary look to the produce aisle, celebrating the brand Kiwis know and love while giving mushrooms a little more personality.

This isn’t a full rebrand. It’s an evolution, designed to make mushrooms feel modern, fun and exciting, and to lead the way in fresh, creative branding within the produce category.

We wanted packaging that catches your eye, brings a smile to your face and inspires you to bring more mushrooms into your meals.

While our look is changing, our passion for growing great mushrooms remains the same.