A colorful spread of vegetarian tacos filled with mushrooms, corn, peppers, and cilantro on a checkered table. Surrounding the tacos are fresh ingredients like cherry tomatoes, mushrooms, lime, and onions, alongside spices, a wedge of lime, a bowl of pink pickled onions, a box of sliced mushrooms, and a bottle of hot sauce. A smartphone showing an Instagram post about mushrooms is also on the table.
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Question text asking, "Are you NZ's Most Mushroom Obsessed Creator?" in blue and white, stylized font.
Graphic with a purple and pink border reading "$25,000 Prize Package" in purple text on a dark blue background.
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Think you’re mushroom obsessed?
We want to meet you.

We’re on the hunt for New Zealand’s Most
Meadow Mushroom Obsessed Creator.

We’re looking for someone who loves food, creating content and, most importantly, mushrooms as much as we do.

ready to enter?

Here’s how it works…

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Whether you’re just starting out or already have a community of thousands, everyone is welcome to enter.

Register

Complete the entry form below to officially enter the competition.

Create

Bring Meadow Mushrooms into the content you already love creating.

  • Making tacos? Add mushrooms.
  • Making pizza? Load it up with mushrooms.
  • Sharing a recipe, food hack or kitchen tip? Show us where mushrooms fit.
  • Or teach us something we didn’t know about our favourite fungi.

Share

Create content featuring any Meadow Mushrooms product including the Swiss Browns, White Buttons, Portobellos, sliced and prepacks and share it on Instagram, TikTok or Facebook.

Tag or collaborate with @MeadowMushrooms so we can find your content.

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We especially want to see the unexpected.
Think beyond the obvious mushroom dishes and show us how mushrooms can be part of the food you already love creating.

Because mushrooms can be added to almost anything.

What’s up for grabs?

$20,000 Meadow Mushrooms creator contract
Major prize

$20,000 | 12-month creator contract with Meadow Mushrooms

A 12-month paid creator partnership with Meadow Mushrooms.

Kitchen appliance prize pack
01

Kitchen appliance prize pack

A collection of kitchen appliances to fuel your creativity and bring your food ideas to life.

A year’s supply of Meadow Mushrooms
02

A year’s supply of Meadow Mushrooms

Because we’re serious about the obsession.

Air New Zealand plane
03

Flights + accommodation to the 2027 Auckland Mushroom Festival

Experience the mushroom magic up close.

Behind-the-scenes Meadow Mushrooms farm tour
04

Behind-the-scenes Meadow Mushrooms farm tour

Go behind the scenes and see where it all begins.

Pepper and Me Products
05

AND LOADS MORE!

Including Gift Packs from Industry Partners.

What are we looking for?

The judging criteria

This isn’t just about having the biggest following. We’re looking for passion, creativity and content that makes people want to eat more mushrooms.

30%

Mushroom passion / obsession

Show us just how much you love mushrooms and especially Meadow Mushrooms.

25%

Creativity & originality

Fresh ideas, contemporary uses and content that makes us use mushrooms differently.

20%

Content quality

Great storytelling, presentation and content that makes people want to watch, save, share and cook.

15%

Mushroom usage & inspiration

Show us interesting, achievable and inspiring ways to use mushrooms.

10%

Engagement

Meaningful audience interaction with your content, including comments, saves and shares.

Full judging criteria and competition details are available in the Competition Terms & Conditions.

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The first 50 eligible entrants will receive our full 200g Meadow Mushrooms range, including White Buttons, Swiss Browns and Portobellos, plus our Mushroom Obsessed Cap.

Get in early!

Starter packs are subject to the Competition Terms & Conditions.

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THE COMPETITION

26 OCTOBER – 22 NOVEMBER 2026
You have one month to show us what mushroom obsession looks like.
Competition closes at 11:59pm on 22 November 2026.

COULD YOU BE NZ’S MOST MEADOW MUSHROOM OBSESSED CREATOR?

Whether you're a seasoned creator or just getting started, this could be your chance
to turn your love of food and mushrooms into something bigger.

Create your way. Get mushroom obsessed. And show us what you've got.

ENTER. CREATE.
ADD MUSHROOMS.

Enter Now
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